"Choose Kindness" Anti-Bullying PSAs

With school back in session, the message of our new series of anti-bullying PSAs for ABC, ABC Family, Disney Channel and Disney XD is especially relevant. Using our T-shirt concept as a celebration of individuality and a call to action, Disney/ABC took their #choosekindness message corporation-wide, with a launch announcement on Good Morning America and stars from shows like Pretty Little Liars, The Fosters, Baby Daddy, Switched at Birth and Chasing Life donning our T-shirts for National Bullying Prevention Month and GLAAD's Spirit Day. (Let's make every month Anti-Bullying Month, though!)