Fighting Cancer with Pablove!

In our fond tradition of supporting our friends at Pablove in their mission to help kids living with cancer live a love-filled life today and a cancer-free life tomorrow, we joined them on a week-long ride up the gorgeous California coast to film a series of promotional pieces for their annual Ride Across America fundraising event. This year's ride will happen in October and will take Pablove's intrepid riders from the Bay Area through Yosemite and Sequoia National Parks and along the Sierra Nevada Foothills to Los Angeles. You could get on your bike and come along too, or if that sounds intimidating, consider sponsoring one of the riders!

Check out our UGC-style "Share the Adventure" Campaign for Disney!

To highlight the modern girl-power-oriented aspect of their princess properties, Disney asked us to create a series of social media-style evergreen interstitials and movie promos through which their stars and their friends could tell us in their own words why they find their favorite princesses so inspiring. Using UGC techniques, we created a dozen spots built around an improv sensibility to capture the adventurous spirit of today's Disney princess, as seen through the eyes of real girls. You can watch one of our favorites below, and check out more here!

It's Earth Month! Let's go to the park!

On the east coast, the mountains of snow are finally melting away, and here in California the desert wildflowers are in full bloom. It must be Earth Month! While we often associate Earth Month with saving the world, it's also a good time look closer to home, and focus on enjoying and protecting the nearby natural areas that we know and love.

In the spirit of the season, we just finished this breezy PSA with a photo-collage sensibility for ABC and the National Recreation & Park Association, which urges us get involved with our local parks.

Check out our launch spots for "The Royals," premiering this Sunday!

Last summer, the E! Entertainment team asked us to help them create a launch campaign for their very first scripted drama, The Royals. We filmed the cast on the show's extraordinary palace sets in London, collecting material for the far-reaching campaign. The tabloidesque tale of sex, money and power, featuring Elizabeth Hurley as the Queen, premieres this Sunday on E! Several of the spots that we cut are below.

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