Amanda Erlanson
9 Sept. 2015

Check out our UGC-style "Share the Adventure" Campaign for Disney!

To highlight the modern girl-power-oriented aspect of their princess properties, Disney asked us to create a series of social media-style evergreen interstitials and movie promos through which their stars and their friends could tell us in their own words why they find their favorite princesses so inspiring. Using UGC techniques, we created a dozen spots built around an improv sensibility to capture the adventurous spirit of today's Disney princess, as seen through the eyes of real girls. You can watch one of our favorites below, and check out more here!