Our "Send It On" music video sizzles up the iTunes charts to #1 in just a week!

As part of the massive "Friends For Change" campaign we produced for Disney Channel, Miley Cyrus, the Jonas Brothers, Selena Gomez and Demi Lovato came together to perform in a music video for "Send It On," our campaign anthem devised to inspire kids to get involved in saving the planet.

The video was released Friday, August 14th, and one week later, it reached #1 on iTunes!

Riverstreet's work shines at Promax/BDA 2009

At this year's Promax awards, Riverstreet was recognized in six different categories.

We received a Gold in the Content Promotion: PSA category for the get-out-the-vote PSAs we did with the cast of Greek for ABC Family.

For our SOAPnet Permissions Campaign, we collected a Silver in the General Branding/Image Campaign Category and a Bronze for Content Promotion: Daypart Campaign. From BDA, SOAPnet and ABC Daytime picked up another Silver for Best Collaborative Effort for their success in working together on the project.

Last but not least, our Disney XD Launch Campaign snagged a Silver for Content Promotion: Children's Program Campaign. Over at the BDA awards, our Disney XD Rebrand Trailer won another Silver for Logo Design, achieved via our collaboration with Loyal Kaspar and Blur Studio.

Case Study #5: Disney "Friends For Change" Campaign

Mission: Create a 24-spot environmental campaign to air for over a year
Challenge: Gather 29 Disney Channel stars in a nature setting to promote green ideas

In conjunction with their new green goals, Disney Channel conceived a environmental initiative called "Friends For Change: Project Green." The object was to create a number of spots which empowered kids to join together to make a difference. What Disney needed from us was a concept that could incorporate both inspiring visuals in a gorgeous natural setting and all the cumbersome conveniences required when 29 Disney Channel stars are on set simultaneously.

In addition to providing concept development and production logistics, we scripted a series of spots that would convey a lot of technical information in an inspiring, energizing way that would encourage kids to go to the Disney website and get involved in saving the environment. One of the biggest considerations was finding ways to incorporate all of the talent in the spots, which involved coordinating their schedules so that specific groups of stars could be on camera together.

We solved the logistics problem by bringing the "outdoors" indoors via four huge LED screens filled with HD stock footage of nature. Each screen was programmed with its own series of images for each of the 24 spots. Simultaneously, several BTS crews were filming material for a half-hour behind-the-scenes show, Radio Disney was getting interviews with all the stars, and the photo department was shooting stills of all the stars on a miniature version of our set. Our crack production team, well versed in the ways of mondo shoots, pulled off the ambitious three-stage extravaganza without a hitch.

Riverstreet takes the leap...

At the end of our Disney's Friends for Change shoot, Michael and Tracy were still raring to go!

Spotlight: Riverstreet Rocks Disney XD

For Disney XD's February launch, we broke through the XD portal into another dimension of on-air fun, rolling out a series of high-action spots that promise an amped-up channel where guys can find programming styled just for them.