Spotlight: Riverstreet Rocks Disney XD

For Disney XD's February launch, we broke through the XD portal into another dimension of on-air fun, rolling out a series of high-action spots that promise an amped-up channel where guys can find programming styled just for them.

Spotlight: Bringing Fear to The CW & Celebrity Confessions to ABC Daytime and SOAPnet!

First up... Creating a spine-tingling new spot for the CW horror reality show "13" was a scream. Since the show was top-secret, we had to scare your socks off without showing any real footage... so we got to shoot our own mini-horror movie!

Next, check out the first spot in our new image campaign for SOAPnet & ABC Daytime, in which Mel B from the Spice Girls gives a shout-out to her favorite daytime drama.

Spotlight: Riverstreet Lights Man On Fire

In 2007 Comedy Central asked us to light a guy on fire! Check out this rollicking launch spot for American Body Shop to see what happened. Fun times!

Spotlight: Our playful new campaign for General Mills

Disney asked Riverstreet Productions to create 10 sponsorship spots for General Mills that would encourage kids to use their imaginations to go out and be active in their world. Riverstreet took the live-action spots from concept through completion, showcasing playful scenarios where kids reach high and explore life's possibilities. These three spots are a sample of the campaign that will air all year on the Disney Channel!

Spotlight: Riverstreet explores Thanksgiving Island

Last weekend, Riverstreet teamed up with Comedy Central for the 6th year in a row to create an interstitial campaign for the network’s annual "Thanksgiveaway" on-air promotion, sponsored by Nintendo Wii and Scion.

Riverstreet scripted, directed and edited a series of 18 reality TV-inspired spots — called "Thanksgiving Island" — in which the absurdities and cliches of reality shows were combined with holiday family dysfunction. Four families competed in holiday-inspired contests of togetherness, prayer, back-stabbing and humiliation.

All in all, it probably wasn't too different from our own Thanksgiving weekends!