Riverstreet takes the Gold for Comedy Central at Promax 2007

Riverstreet's hilarious product tie-in for Comedy Central's Thanksgiveaway interstitials for Scion and Nintendo Wii took the Gold for Consumer Promotion Campaign at 2008's Promax Awards. Check it out!

Case Study #2: Disney "Pass the Plate" Campaign

Mission: Create 6 interstitials describing healthy eating around the world
Challenge: Working with Disney International affiliate production teams around the globe to create plate-passing transitions that cut together seamlessly

When Disney asked us to design a series of spots that would promote healthy eating by teaming up with 8 Disney Channel International divisions around the world, we knew we had our work cut out for us – but conquering language barriers was the least of our challenges. The most crucial element of the project would doubtless be the transitions, when our host in the US, Brenda Song, passed a plate to the host in France, who tossed a fruit to the host in India... and on and on.

Extensive pre-planning and storyboarding made communication about what we needed clear to all the international production teams, and the exchange of transition props allowed us to edit scenes together seamlessly. After all the international affiliates had delivered their footage, we shot the bookends with Brenda Song to bring the spot full circle, around the globe.

The project has been so successful that the spots are still airing worldwide on Disney Channel two years later. "Pass the Plate" made such an impact that it even went viral – kids all over the world have made their own versions of the spots and posted them on YouTube. Disney has requested more "Pass the Plate" packages for 2008 and beyond.