Amanda Erlanson
1 Jan. 2007

Spotlight: Our playful new campaign for General Mills

Disney asked Riverstreet Productions to create 10 sponsorship spots for General Mills that would encourage kids to use their imaginations to go out and be active in their world. Riverstreet took the live-action spots from concept through completion, showcasing playful scenarios where kids reach high and explore life's possibilities. These three spots are a sample of the campaign that will air all year on the Disney Channel!